MullenLowe Athens and ELIN entered 2017 fueled with Diesel Crystal & Unleaded Crystal. This technically advanced, new generation of fuels called “Crystal” debuted on air with two separate TV spots, one for unleaded and one for diesel Crystal. Diesel Crystal, in the form of a capsule, is the “medicine” for our car while unleaded Crystal, in the form of a checkmate chess move, provides triple improvement for our cars’ engine and levels it up.

So 2017 began with two advanced products that have already won drivers’ hearts across Greece and continue to do so in a dynamic fashion!