With this “Back to School” campaign, KOTSOVOLOS gives power to questions. It creates the A.S.K. movement (Ask, Search, Know), where it motivates young people to become A.S.K.ers, to learn how to ask and seek knowledge. With the key message “You have the questions, we have the answers”, KOTSOVOLOS answers questions, with the newest technology, the best offers and solutions customized to everyone’s needs. Because whoever asks…wins!