The new campaign of MullenLowe Athens for Toyotomi enters with a fresh campaign for Toyotomi air conditions, which focuses on what it is that Greeks ‘burn’ the most. The Leader of the campaign is the “euro-bird”, that for the past years stubbornly refuses to visit our country! The proposal for the consumer comes from the air condition brand, which, for so many years has been identified with a true value for money. With high Japanese technology and reliability, Toyotomi winks to the consumer through a funny campaign that demonstrates that the company understands the needs of today.
