Lowe Athens’ launch campaign TVC for new IVI HORIS refreshment is already on air. George Hatzipavlou, the campaign’s main protagonist, is being subjected to all different kinds of magic tricks by his girlfriend who tries to get his attention without luck. George is stuck on enjoying his new IVI Horis. In a magical and humorous tone, we also learn that IVI Horis without a straw or bottle is not possible but IVI Horis without sugar, is now possible!
