Kotsovolos celebrates this Christmas by offering REAL gifts. This year, Kotsovolos stores turn into the ultimate holiday destination. Following from the success of the “say it again” campaign by Lowe Athens, Kotsovolos uses online memes, a widespread and satiric communication method, which utilizes images, accompanied by an embedded humorous caption in order to create a series of entertaining and festive spots. Young and….older children alike, disappointed by not getting the Christmas presents they wished for, express their real desires emphasizing that “When we talk gifts, we mean Kotsovolos”! The company, wishing to spread the festive spirit to all consumers, takes the first step in gifting away by enabling everyone to purchase the gift of their choosing and pay the first installment on March through a special installment plan by Kotsovolos. That way, everyone will get the chance to experience a truly unique Christmas shopping spree choosing from a wide variety of tech-products in unparalleled prices. Kotsovolos stores are also putting their festive clothes on, decorating their Xmas trees with the shiniest stars of the Make a Wish Foundation, thus supporting with their efforts the NGO that makes children’s wishes come true. The Make a Wish Foundation is one of the main social corporate partners of Kotsovolos.