Lowe Athens created the new advertising campaign for the Ouzo Distillery Kazanisto of Chios, Stoupaki, with the slogan "100% Distillation – 100% Chios". The ad highlights the careful distillation process employed to get the ouzo to the consumer. The story begins 16 million years ago in the Aegean Sea, where a volcanic eruption creates the island of Chios. The most aromatic anise on the planet takes root in this fertile soil. Since 1900, Distillery Kazanisto has fermented this anise in bespoke, copper cauldrons. The TV spot is followed by two fillers showing ouzo bottles with different labels with the messages "100% Taste" and "100% Loving Craftmanship”. The TV spot is also available on www.stoupakis.gr. Produced and edited by Norrogroup.
Campaign by Lowe Athens for Ouzo Kazanisto Stoupaki Posted on
