Campaign for Elais-Unilever’s promotions
Elais-Unilever unveils promotional Easter offers for its Vitam, Altis, Pummaro, Knorr, Hellman’s and Flora brands. A comprehensive activation communicated above as well as beyond the line, gave consumers the opportunity to re-live the experience of a traditional corner store. The communication for “Elai’s corner store’ was created in partnership with LOWE Athens and included a TVC, print inserts and POP materials. The traditional corner store was also ‘brought to life’ inside super markets.