Fix beer revives its timeless slogan “who can compare with you?” In the new TV campaign conceived by LOWE Athens and launched on Sunday April 19, acclaimed Greek musicians bridge the gap between past and future on a positive note while granting the brand with a timeless value. In the spot, George Margaritis posits the question “who’s going to give me strength”, and receives an answer through the song “glass world” which he interprets along with Manos Perovolakes and Giannis Kotsiras. Meanwhile, through a TV screen of a past decade, Stelios Kazantzides also sings along. “Who can compare with you” exclaims George Margaritis as the spot rounds off, referring to the unforgettable musician whose songs have been giving people strength for decades. The spot was shot in Kavouri through Magikon Productions.
Fix: New campaign features famous artists Posted on
