Pepsico IVI launches IVI “Without”, a new soft drink without added sugar and few calories, which comes in two flavors, lemon and orange. The campaign by Lowe Athens features the comedian G. Hadjipavlou watching his girlfriend do magic tricks. She is punishing him because he ignores her in favor of IVI Without. The launch includes 34”television commercials featuring four more comic moments with G. Hadjipavlou. The campaign also includes radio spots and outdoor. The spots were produced by Boo Productions and directed by Babis Makrides.
IVI Pepsico Launches New IVI Without Posted on
