Partnership extension inaugurated through a Facebook contest
To inaugurate the extension of its partnership with Sony PlayStation Greece, Lowe Athens launched a Facebook contest which surpassed 24.500 entries. The contest gave 2 contestants the chance to win a collector’s gaming console: the 20th Anniversary Limited Edition PS4. Within only a month, PlayStation’s Facebook page amassed 25.224 new fans, while continuing its rapid growth, evidence of a fanatic PlayStation audience in Greece.