Lowe Athens created a new TV campaign for ‘Super Diethnes’ notebook of SKAG.
Lowe Athens inspired by the brand’s history and a mother’s dreams for her kid’s future, created a TV spot, where a first year’s school-kid is resembled to an unwritten piece ‘Tabula Rasa’ of paper.
Kids will be responsible for their own unique life scenario but their mothers are responsible for securing the right supplies such as SKAG’s notebooks. At the same time in this campaign, SKAG announced the new brand slogan: ‘SKAG. Γράφει ιστορία’ (SKAG Writes History).
The ‘Art Factory’ production company executed SKAG’s TV spot production.
SKAG is back to School