Lowe Athens created new campaigns for Kerosun and Toyotomi which are currently on air. The two new commercials for Toyotomi take place in apublic market starring an itinerant seller of air conditioners and the tag line "Because you don’t buy an air conditioner everyday , Toyotomi Inverter». In addition, the three spots for Kerosun and their new generation heater brand play with words and ask us "to not burn everything," with references to the economic crisis and daily taxes which "burn," but do not warm .