Lowe Athens branches out beyond traditional communication, and takes on the Greek coffee Bravo’s social media. Lowe Athens has created and curated the Bravo Facebook page of the famous coffee and the accompanying app. Harmonized with the overall strategy of Bravo, which rewards those who follow their own path, the app «Share Bravo» asks the user to send a’ bravo’ to those friends whom they believe are deserving. The personalized ‘ bravo’ also enters the recipient into a draw for unique gifts.
Lowe Athens Runs Bravo Social Media Posted on
