A journey back in time with coffee aromas that bring back memories were part of MullenLowe’s new “BRAVO coffee grinder” TV spot. Time travel and the emblematic figure of the grandfather, who introduces his grandchild to the aroma of coffee, are the story behind the blend of “BRAVO coffee grinder”. The brand is inspired by the first coffee roaster and grinder of 1926 and the concept of authenticity, which is a unique blend of delicate cream and balanced taste. The end line is: “BRAVO… that’s coffee!” The TV spot was directed by George Zafiris from Movielab.