MullenLowe Athens has won over the ELECTRONET S.A. account, following a closed spec that took place in February. The agency will overlook all aspects of the account on a corporate and tactical level, and will be responsible for its above-the-line and digital communication, too.
MullenLowe Athens has extensive experience in the retail industry, having previously worked on other accounts dealing with electrical appliances and electronic devices. The agency is now equipped with all the necessary tools to implement the innovative and creative ideas it has designed for ELECTRONET S.A, in order to support their dynamic course in the new era of retail shopping, as it has been shaped by the current conditions.