Lowe Athens created the new TV spot on behalf of El-Ef, which is already on air. With an aesthetic style reminiscent of the famous movie series Star Wars, the spot highlights the social work of the brand, as well as the amount of each purchase which is donated to The Smile of the Child, who are building a group home for children in need. It also highlights the fact that El-Ef bags are created with an advanced technology and are 100% recyclable. Finally, the spot communicates the offer that, for every 10 bags, the consumer gets a gift and 10 mini bags. Produced by Magikon.
New Campaign for EL-EF from Lowe Athens Posted on
