FIX Hellas has a rich history filled with tradition and values, building blocks of a classic and inimitable Greek brand with an authentic story about friendship and unique moments.
FIX Hellas is not only traditional but symbolizes continuity, a Greek phenomenon that epitomizes notions of togetherness and companionship. Ingrained in the brand’s DNA are values like authenticity, sincerity, laughter, celebration, spontaneity and the endless pursuit for escapades. Such values are embodied through the music of Stelios Kazantzides. This is the story of the archetypal Greek beer meeting the archetypal Greek composer.
Because its characteristics and values are incomparable
Through the ages – and especially in the last 5 years – FIX Hellas has remained timeless yet timely too, touching people across all age groups. The older cherish the memories they have while the young get to experience firsthand the values passed on to them through stories. FIX is the beer that bridges generations, that brings people with seemingly disparate lifestyles together.
In the new TV spot, three generations of singers – each coming from a different musical culture – come together around a table to sing. Fix glasses are raised as the old footage of the legendary Stelios Kazantzidis joins them in song.