LOWE Athens handled the sequel of the already successful campaign for the recently launched IVI without sugar. 2 new TV spots already on air are picking up from last year’s launch campaign in which our protagonist George Hadjipavlou, discovered – through many humorous adventures – that some things are just hard to do without the support of IVI without sugar. Our very first spot sees our protagonist playing around the house with his surfboard only to discover that no one can surf without wi-fi. In our second spot, he plays soccer in an empty field against himself… but football without opponents can’t compare to the real thing. Not so with IVI without sugar. Production of the 2 spots was handled by Boo Productions.
New Campaign for HBH Posted on
