Production of Boo company
MullenLowe Athens created the new campaign of Rolopack EL-EF bin bags,which support ‘The Smile of the Child’ through their sales by offering part of their sales profits to the charity.
The TV Spot, shows a sack race to illustrate how the brand is ‘Strong but also sensitive’.
The spot presents kids running around with EL-EF bin bags, their practical handles, and toughness. ‘Some bin bags are so strong that they can help kids smile.
The movie’s production was by Boo, under the direction of Michael Bekos.
Daily Fax 18/3/16