LOWE Athens launches its latest TV campaign for IVI with the protagonists of World Party as brand ambassadors. The spot humorously employs the notorious topic of UK’s weather, claiming that because it arrived (and departed) on a Monday the Brits have already missed the sunny season! The spot promotes IVI’s latest sweepstakes which offer participants the chance to get discounted travel tickets and free hotel stays for their summer vacations. All 3 spots use the tagline: “In Greece, we have the sun, we have the islands, we have the light…we have IVI!”
New IVI campaign by LOWE Athens Posted on
