Epirus launches Zemitha low fat grated cheese with high levels of protein and overturns not only the grated cheese category but also TV standards! The new TV spot combines the healthy-fit USP of the new Zemitha, for those who care about their diet and who seek for high protein products, with the traditional signature of Epirus and with a sense of humor and the strongest possible promise. Therefore, break a leg Zemitha but “without broken legs”! The TV Spot was created for Optima S.A. It was produced by Parasol and directed by Panos Koronis.