As of today Lowe Athens functions under a new brand name MullenLowe Athens, which has adopted the new global business logo of MullenLowe Group. The unique new logo, which features an octopus with boxing gloves marks the new evolution of the Agency’s branding.
The new multinational corporation is consists of 4 basic brands MullenLowe, MullenLowe Profero,
MullenLowe Mediahub and MullenLowe Open, with each of them to be differentiated with its own tentacle at the logo.
With the name Challenger Octopus, the new logo is adopted by 90 MullenLowe offices in 65 international markets.
Alex Leikikh, global CEO of MullenLowe Group, stated,
“The creation of MullenLowe Group has given us the opportunity to create a whole new type of global communications network. A network not defined by silos. A network with integrated communications planning built into the model.’