Kia, Official Partner of the FIFA World Cup 2014 launched its worldwide campaign, adapted by Lowe Athens, where we see the robotic arm on a Kia production line gradually converting the line to the football field of the biggest football tournament on the planet. The spot featuring the Kia Sportage, a special edition for The Kia FIFA World Cup and ends with the tagline, "Kia, The power to surprise.” The ad is also a big hit on YouTube.