MullenLowe Athens won the account for The American College of Greece following a competitive creative spec, and will be revisiting the drawing board with the college’s Marketing team, generating national campaigns for both ACG as a whole, and for its individual, educational divisions (Pierce, Deree, Alba).
Marinos Klouras, ACG’s Executive Director Marketing & Communication, said: We are very happy to partner with MullenLowe Athens. Their team presented us with a comprehensive proposal, based on a strategy with an eye to the future, which fully aligns with ACG’s philosophy and vision regarding education in Greece. In their proposals, we see the next steps we want to take as an organization. We look forward to a fruitful partnership, based on solid foundations, for both the agency and ACG.
Dimitris Michopoulos, MLA’s Chairman and CEO, said: Designing ideas for The American College of Greece and its educational divisions is, above all, an honor. It is also infinitely inspiring. But a great responsibility, too. Our objective is promoting education in Greece. Today and tomorrow. Together with the ACG team, we are developing a communications platform that highlights the essence of sound education and instruction. Something that ACG has been doing for more than 145 years now.
Sources: Advertising.gr and Marketing Week.