MullenLowe ATHENS: The new name of Lowe Athens
MullenLowe Athens is the new name of Lowe Athens with a brand new logo. Since the 25th of January the company has a new name due to the new corporation merge of MullenLowe Group, which moved into a general rebranding of all offices.
The new logo, the ‘Challenger Octopus’ is an octopus with boxing gloves. The logo was developed by MullenLowe Brasil and designed in order to promote the variety of services the company offers as well as the intention to take risks.
It is noted that MullenLowe Group will consist of four brands: MullenLowe, (integrated advertising), MullenLowe Profero (digital department), MullenLowe Mediahub (media planning and buying) and MullenLowe Open (CRM and shopper marketing).