A breath of fresh air!

MullenLowe Athens’ new campaign for the TOYOTOMI dehumidifiers is… a breath of fresh air!

Our latest campaign for the TOYOTOMI dehumidifiers is a relevant depiction of our new reality, showing that the only “air” you can really trust is the one you find inside your home.

The ingredients of this multi-ad campaign, already airing on TV, radio and web, include just the right dose of humor, a portrayal of daily life and, of course, the Sensei ex machina, a notable brand representative, all of which help depict TOYOTOMI’s undeniable advancements in technology and its relevance in our modern age.

As the digital ad rightly shows, the Japanese solution to dehumidifiers is up for any challenge!

The ad was produced by Magikon Productions and directed by Thrasivoulos Mitaftsis. Renata Mitsakou was responsible for the campaign’s strategic planning.