A Channel For Your Point of View

MullenLowe Athens’ first campaign for BLUE SKY is already… on air, literally!

Its messaging inspired by the tagline “A Channel For Your Point of View,” the campaign is aimed at showcasing the benefits of a TV station whose shows give their audience a voice, in order for them to express their opinions freely.

BLUE SKY is not just about journalists and politicians, news or entertainment; it’s also about everyday people’s opinions, thoughts and lived experiences.

The campaign is “live” both on TV and in print — running in large-scale B2B publications — in an effort to promote BLUE SKY as the challenger that’s about to turn the tables, once and for all.