Lowe Athens created this new TV spot for Epirus Malaki. In order to emphasize the launch of a new product by a traditional brand of traditional origin, Epirus, we meet a typical Greek village grandma, with a twist. We see her preparing a traditional Greek dish with extra care and although in the beginning we assume she is preparing it for her husband, finally we realize that it is for her blog! Because both our grandma and Epirus Malaki are traditional but new at the same time.
