DAIKIN and MullenLowe Athens create the absolute climate balance
Launching our latest partnership with DAIKIN, we are pleased to share the new campaign we created for the brand, which emphasizes on DAIKIN’s leading position in the HVAC industry.
Encapsulating DAIKIN’s philosophy and values, “Climate Balance” promises to introduce consumers to a world of harmony and absolute balance.
The “Climate Balance” campaign is comprised of three individual corporate TVCs. A silk fabric, a deconstructed flower bouquet, and an arrangement of windmills, respectively, are seen floating effortlessly in each space thanks to the perfect conditions created by DAIKIN. These three creative representations are used to communicate the brand’s identity: when aesthetics, innovation and unparalleled quality create a unique atmosphere, everything in your space is in absolute balance.
Completing the campaign’s digital and TV airing is the product communication exclusively for DAIKIN’s Emura air-conditioning series.
The first screening of the new “Climate Balance” TVCs took place on Monday, May 9 in a dazzling event, at the highest point of the Stavros Niarchos Foundation Cultural Center: The Lighthouse, symbolically illuminating DAIKIN’s new path to even greater success.
TVC production was undertaken by TopCut Modiano, directed by Grigoris Rentis.
Watch the Climate Balance corporate TVCs: Flowers & Windmills.
