Husqvarna is welcoming summer in the most fun-loving way: hitting the movies at open-air cinemas.
After several months of closed-down movie theatres, MullenLowe Athens was inspired by one of the all-time film classics for a new print ad, urging avid movie-goers to gather their friends, get out of the house and visit the city’s gardens. That way, they may enjoy a completely rejuvenating, cinephile experience in green outdoor spaces, hitting ‘refresh’ on their daily routines.
The print ad features elements of one of the original posters promoting the 1939 Oscar-winning film, “Gone With the Wind,” starring Clark Gable and Vivien Leigh.
