HAPO and MullenLowe Athens bring the sea to your newsfeed

The world of Greek aquaculture comes to life on social media, through captivating photographs which submerge us in the deep blue, salty taste, and freshness of the sea. The Hellenic Aquaculture Producers Organization new campaign transports us to Echinades-Astakos and Vonitsa, where we discover the strict quality standards observed during every stage of the production process.

Detailed snapshots of the facilities and processes followed document the daily tasks of the Organization’s people, frame-by-frame. In addition, through 15 unique recipes, mouth-watering food-shots, serving suggestions, and tips for handling the raw material, HAPO places Greek aquaculture fish at the center of our daily dining tables.