For My market’s latest campaign our team got behind the wheel, with a beautifully crafted creative path communicating the supermarket chains’ huge “Drive your Luck” giveaway.
Our film follows the journey of a supermarket trolley, as it moves through the aisles of a My market store. While following some useful navigation instructions, the final destination leads to participation in the raffle to win a SUZUKI VITARA HYBRID, as well as many other prizes.
Deploying the campaign in 3 communication phases, supported by television, radio and print, we step on the gas to spread the word and drive audiences to My market to take part in the big giveaway.
Launching the campaign with an Easter version, we have now moved on to phase 2 with the newest version currently airing.
The 3D animation of the film is the work of Bezier, while the production was undertaken by STEFI.
