In the new TVC for Adoro per Pasta by Lowe Athens the hero is a … TV commercial! The new spot takes place in a woman’s kitchen where we see her watching our previous Adoro per Pasta spot on TV, as she cooks a pasta soufflé. She starts a conversation with the Italian chef on the TV screen. She explains how easy it was for her to outperform him in the “soufflé a la Panagiota”, showing us her secret weapon: Adoro per Pasta. The ideal heavy cream for pasta that guarantees better results than even an Italian chef!
