The new campaign from MullenLowe Athens for EPIRΟS Malaki poses a ‘serious’ dilemma.
EPIRΟS Malaki is back on screen with a fresh, humorous spot, celebrating its unique texture with the message: “The Epiros that spreads.”
A simple act becomes a point of funny tension: a younger man dares to spread EPIRΟS Malaki on a slice of bread… much to the shock of his elder family member. A “clash” begins over whether this cheese should be spread or served in pieces.
But peace is quickly restored, and they both seem to agree:
EPIRΟS Malaki can be spread… and it cannot be spread!
Perfect on bread, one can also enjoy a piece with any dish.
Directed by Panos Koronis and produced by Parasol, the spot blends humor, tradition, and modern taste in one delicious story.
