Lanes boosts MullenLowe Athens with a healthy dose of Vitamin C!

Check out our latest  brand-new campaign for Lanes – Vitamin C.  A set of three TV Spots that tackle a Greek family’s everyday struggles.

We based its artistic concept on Lanes’ natural ability to “complete” the consumer. Every script finds Lanes’ ambassador inside the family’s home, presenting each problem and instantly solving it in a unique and inspired way, while, at the same time, wrapping up the action. You can follow the story on your TV screens with our first on-air spot, which is all about boosting our immune systems.