Roaring taste!

MullenLowe Athens puts forth the new campaign for Cypriot beer Leon.

Cypriot brewery Leon’s new campaign, created by MullenLowe Athens, is already on the airwaves. Relaunching for the Cypriot market, Leon beer is putting forth a new look and for the first time adds Cypriot hops to its recipe. Staring a lion and with the message “come forward”, the first beer ever made in Cyprus dares every one of us to break free of anything holding us back, to come forward and enjoy every moment with the things that make us happy.