MullenLowe Athens created the new ad campaign for FIX Hellas with the tagline “Life is to be enjoyed”. FIX is the real star here, the only beer that knows Greeks so well. Through the bottle and the distinctive frame of the FIX logo, we watch everyday moments of people enjoying themselves. The Greek personality shines along with its trademark characteristics such as spontaneity, openness, the relaxing way of live, the will to share, to overcome any obstacle and to have fun the Greek way!
A TV spot that inspires happiness, smile and optimism, because after all …life is to be enjoyed.
