MullenLowe Athens launches the new, naughty, yet creamy campaign for Adoro Creamy Gouda!

Toasted sandwich always tastes better in our friend’s house. Because our friends mum chooses Adoro Creamy Gouda! The new TV spot shows 4 childhood friends in a sweet story of naughty innocence. The children conspire against their parents, pick up their things, say goodbyes to their beloved pets, mum and dad as well, leaving ‘dramatic’ letters behind them. They go, just a few meters down the street, at Yannis’ house, where the toasted sandwich is the best ever.

The spot makes us smile and at the same time it makes us crave a toasted sandwich, with its rich, creamy Adoro slice that will melt mercilessly in our mouth. The funny moral?

We need to make sacrifices to taste the best toasted sandwich ever.

Kostas Maroudis directed the spot and Top Cut / Modiano produced it with creamy love and care. The campaign will be present, both online and offline.