MullenLowe’s team created a 360 campaign for My market’s yearly competition. Twenty-five lucky customers are about to win 3000 euros worth shopping carts, each. Afterall, tis the season to be jolly, so we thought about magical shopping carts that get filled up with products at night and then take off in the Christmasy sky to meet their lucky winners. The story includes a happy family dinner that is literally saved by the doorbell. The atmosphere is 100% festive. The people are 100% happy and the shopping carts are 100% full of lucky goodies. It is 100% sure that this storytelling, has all the qualities of a genuine Christmas campaign that we want everyone to enjoy.
