The thing is that there are many news portals out there, but “thetoc.gr” really stands out. Why is that? Because, almost all articles and news items are original pieces, rather than republications from secondary sources. This is the unique advantage Lowe Athens incorporated in its campaign through a fresh creative idea. The use of a big hand integrated in the picture, always points the current event, the exact time it’s happening; this way, internet users learn the news “firsthand”. All editors in “thetoc.gr”, are opinion writers but still present news in the limelight with dignity and objectivity. So, the only thing that the visitor of “thetoc.gr” has to do, is to simply choose which news to follow.
