RIVER WEST has completed its major renovation projects and is already welcoming the public at its OPEN spaces, offering visitors a multitude of options: state-of-the-art megastores for the ultimate shopping experience, new and exciting food and beverage choices, as well as a completely different and ‘green’ walk around the shops.
With large park areas, green paths, water features including waterfalls and streams, as well as the most innovative playground, OPEN brings sky, sun and people-centric moments of relaxation to our daily lives. To communicate this new and multidimensional open experience, we created the OPENISTS campaign, which finds ground in the current need of city people to be more in touch with nature, even in the urban landscape.
At RIVER WEST, the city’s nature-lovers, who view life with open horizons, minds and hearts and are looking for likeminded people with a matching vibe, aren’t just going to find a renovated shopping center, but an open concept for a better life. Are we all ready to become OPENISTS?
