Ahead of the festive season, and My Market’s huge holiday giveway for the “Carts of the Year” our team came together to create a Christmas campaign full of magic, joy, and a surprise soundtrack.
Magic: In a beautifully lit and decorated My Market store that has just closed, a magical aura animates the carts, fills them with products and takes them off into the starry sky in a spectacular fashion.
Joy: The ad’s festive atmosphere continues at a family festive dinner, filled with smiles, gifts and the magical aura that follows our carts.
A-ha: A custom arrangement of A-ha’s well-known and much-loved hit, “Take on Me”, by MUSOU, enhances the magic and creates a truly special final result.
The campaign is completed by a radio spot, in-store and out of home materials.
Production of the film was undertaken by STEFI and directed by Yiannis Christoforou.
