This year, the dearly beloved tradition of Christmas caroling was absent from many places around the world.
With that in mind, MullenLowe Athens sang to TOYOTOMI its own rendition of the Christmas carols, to pass the cheer on to the brand’s consumers. What were those carols? Well, the Japanese ones, of course!
TOYOTOMI offers the Japanese answer to every question the consumer may have, even to “na ta poume” (= “may we sing”), which Greek carolers ask at every home they visit.
These carols aired on TV and on social media.