The true worth of moments

The latest Christmas campaign from MullenLowe Athens, on behalf of Allianz Greece, shines a light on the true worth of moments we get to share with our loved ones.

In the ad, a father explains how he came to appreciate some of the smaller moments in life. In years prior, for example, he’d miss his daughter’s birthday over some work task he’d feel was more important at the time. This year, though, he came to realize what it means for him to spend time with his family. Now, he declares he’ll never miss another shared moment with them.

The TVC invites us to welcome the new year with a renewed sense of optimism, and to focus on the true worth of things, with Allianz by our side.

The ad was produced by Filmiki Productions.