When Mado asked Dimitris where to buy the new iPhone S6 and what characteristics it has, (aside from the fact that it’s available in pink), we got the IDEA! Apart from letting people know that at Dixons Kotsovolos stores we carry all the latest technology, we wanted to show them how to make the best use of all the latest devices. Lowe Athens and Dixons Kotsovolos decided to target well informed as well as newbie gadget-lovers. Dimitris Karetsos, (co-founder of one of the biggest Greek gaming sites) and Mado Gasteratou, former ‘Miss Hellas’ and TV/ Digital presenter were the people chosen to be our “Try Me” web hosts.
The idea behind “Try Me” was based on helping people “Try” the new gadgets and appliances. Dimitris and Mado try all the latest technology in the most entertaining way. Guests appearing in new episodes provide the audience with extra tips and functionalities.
Among the featured products are the iPhone 6s, the smart basketball 94fifty, the 55” Ultra HD Samsung TV and many others. Viewers are rewarded for providing feedback online, so when they post comments on YouTube, they enter a draw. The winner wins a product from each episode.
All web episodes are hosted on a brand new landing page http://promo.kotsovolos.gr/tryme/, where users can find a short description of every episode and products. News about the ‘Try me’ web episodes and adventurous of Dimitris and Mado are posted on Dixons Kotsovolos’ Facebook page https://www.facebook.com/Kotsovolos , on the Twitter Profile https://twitter.com/KotsovolosOn.
The first ‘Try Me’ web episode reached more than 89.000 views and 43 comments, while the latest one reached, 99.559 views. On Facebook, the first episode collected 388 likes, 28 comments and 60 shares within a week!
