“My Greece” from My Market and MullenLowe Athens
“It’s Cola but it’s Green” from MullenLowe Athens
“It’s Cola but it’s Green” from MullenLowe Athens
Work
Green Cola, the Greek Cola as it is now known, has been around for only 5 years, it has however conquered the Greek market and can be simultaneously found in 22 countries in Europe, America and Asia.
Green Cola’s success lies in the fact that it has created a new generation of soft drinks, keeping the taste and enjoyment, while removing all aggravating ingredients. It is made with Stevia and natural caffeine, introducing to the market the sugar and sweeteners-free Cola-type soft drinks.
This dual ‘green’ nature, the exquisite taste with the use of natural ingredients only, was reflected upon the new campaign by MullenLowe Athens and is mainly addressed to the generation of millennials, seeking the ultimate combination of taste and quality that is incorporated in the healthy diet and lifestyles.
In the new TV campaign for 2017, Green Cola reveals its character and personality through the words of the new generation, which are presented as personal confessions. The Greek side of Green Cola is the key component of the new movie. It is filmed entirely on the neighborhoods of Athens, starring the children of the new generation and it is directed by internationally acclaimed director Phedon Papamichael.
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