MullenLowe unveils its new global identity and a refreshed positioning, created to unite the network across 57 markets globally and differentiate it from competitors. MullenLowe sees the octopus evolve from an operational mascot to a kindred spirit that visually represents how brands need to grow today. The agency’s positioning is underpinned by research revealing innovative…
“Ode to Creativity” journeyed all the way to Paris and returned with an Epica Bronze Award! We are super proud, and we thank everyone who helped turn our offices into an interactive gallery. The biggest thanks goes out to the great painters of the Louvre and their original masterpieces who inspired us, resulting in our…
12 JULY 2021 We are extremely happy to have received the 2021 Packaging Awards and are especially proud that these awards recognize our work for the My Market private label product line. Three of our awards for our private label packaging were competing against well-known brand packaging, which demonstrates once again, that MullenLowe Athens can…
MullenLowe Athens has won over the ELECTRONET S.A. account, following a closed spec that took place in February. The agency will overlook all aspects of the account on a corporate and tactical level, and will be responsible for its above-the-line and digital communication, too. MullenLowe Athens has extensive experience in the retail industry, having previously…
MullenLowe Athens won the account for The American College of Greece following a competitive creative spec, and will be revisiting the drawing board with the college’s Marketing team, generating national campaigns for both ACG as a whole, and for its individual, educational divisions (Pierce, Deree, Alba). Marinos Klouras, ACG’s Executive Director Marketing & Communication, said:…
At this year’s Social Media Awards, MullenLowe Athens went home with a Silver Award in the Real-Time Activation category, for no other client than Greece’s No. 1 gaming console, Sony PlayStation. What’s the story behind this award, though? It all started when comedian David Datuna ate a banana, which was part of an art installation…
We are beyond proud and honored to be featured in the Book of Ten – Best of 2019 by Boussias Communications. MullenLowe’s mission is to use creativity to get our clients’ brands an unfair share of attention. In this regard, some of our best creative work of 2019 is highlighted in the special edition: Best FMCG Launch Campaign: Adoro Creamy Gouda, “Επανάσταση” Top 10 TV Spots: My…
Προχωράμε μπροστά, Καθώς η κρίση της Πανδημίας του COVID – 19 εξελίσσεται, θα θέλαμε να σας ενημερώσουμε ότι από τη Δευτέρα, 16 Μαρτίου, είμαστε καθόλα έτοιμοι να συνεχίσουμε την εξυπηρέτηση των πελατών μας, δουλεύοντας από το σπίτι. Γι’ αυτό τον λόγο, την προηγούμενη εβδομάδα όλα τα τμήματά μας πραγματοποίησαν με επιτυχία δοκιμές, δουλεύοντας ο καθένας…
Our concept, layout & design for Eurobank’s Annual Report & Corporate Responsibility Report won the Gold Award for Best Print / Corporate Responsibility Report at the Hellenic Responsible Business Awards ’19. The design was all about circles. The implementation of the key visual and artwork across the entire annual report strongly communicates the efficiency of…
From the field…to Ermis Awards! We’re super excited for our campaign for Freskoulis Salads “From Field to Shelf” which scooped an Ermis Silver in the Ad category as well as Ermis Gold for Production which was handled via FEEL ME PRODUCTIONS. Hold on, there’s more…Another Ermis Silver came home through our print ad for Young…
This is what we call a “Double” at MullenLowe Athens and therefore, we couldn’t be happier for our two winning cases. We took home a Gold Effie Award for Green Cola Hellas’ masterbrand TVC, titled: “It takes more than a bit of green (color), to make you Green”, competing in the “David vs Goliath” category….
Epirus launches Zemitha low fat grated cheese with high levels of protein and overturns not only the grated cheese category but also TV standards! The new TV spot combines the healthy-fit USP of the new Zemitha, for those who care about their diet and who seek for high protein products, with the traditional signature of…
Along with winter comes the moisture at home and along with the moisture, comes the new MullenLowe campaign for Toyotomi dehumidifiers. Casting consists of a young girl and her father, who wants to take care of his place and keep everything under control. However, when he has the Toyotomi dehumidifier on his side, everything is…
MullenLowe Athens produces the new TV spot for Husqvarna, which, this year celebrates 55 years of exclusive collaboration with Pantelis Papadopoulos SA. The spot, gives the solution for the excessive workload on garden chores. If the garden chores are huge, Husqvarna has the appropriate brushcutters and trimmers that make them seem simple. Because with MullenLowe’s…
Kotsovolos presents its new communication campaign, with the central message “We start with you”, which is focused on the contemporary consumer. The new campaign is centered on the man who demands and claims, because for Kotsovolos “it is the man that matters” beyond any product.
MullenLowe Athens produces two new TV spots for Power Health, Citruslim and Top Diet products. The Citruslim spot shows that it is about time for our metabolism that it functioned exceptionally, in the same way as a clock would. For MullenLowe and Power Health’s clock it is not the time that goes by, but the…
MullenLowe Athens produces the new TV spot for Power Health Floradix, which presents the demanding everyday life of the modern woman step by step. It is so demanding that it needs a boost and the answer for this is Floradix, a 100% natural stimulant for the female body. For, as the central message of the…
Green Cola, the Greek Cola as it is now known, has been around for only 5 years, it has however conquered the Greek market and can be simultaneously found in 22 countries in Europe, America and Asia. Green Cola’s success is lies in the fact that it has created a new generation of soft drinks,…
A year after the announcement of the acquisition of Veropoulos chain and with 221 outlets in every corner of Greece, My market communicates widely to the public the achievement of very important objectives of their strategic plan of development. MullenLowe Athens created the campaign ” My Greece ”, aiming to highlight that a Greek chain…
MullenLowe Athens and Elin fall into new year overstuff with Diesel Crystal and Unleaded Crystal. The advanced, new generation fuels Crystal comes on TV air with two separate spots, one for Unleaded Crystal and one for Diesel Crystal. Diesel Crystal is the medicine for our car and unleaded petrol Unleaded Crystal gives it a triple…
A journey back in time with coffee aromas that bring back memories were part of MullenLowe’s new “BRAVO coffee grinder” TV spot. Time travel and the emblematic figure of the grandfather, who introduces his grandchild to the aroma of coffee, are the story behind the blend of “BRAVO coffee grinder”. The brand is inspired by…
SVIE’s new campaign launched in early September across all traditional and online media is based on the fact that SVIE offers students in Greece much more than academic studies and career opportunities: SVIE offers a life with purpose”. To help all prospective students understand their life purpose, a new interactive application, VitrinaBox, offers prospective students the ability to browse…
