The second film of the campaign by Lowe Athens for Bravo Greek coffee is on air. Following the concept of rewarding real people who follow their own path, the ad introduces us to Petroula, a young woman who gave up everything and went back her village to give back to society. Here, we find her,…
At the New Year’s Cake cutting event Monday, February 3, it was announced who will "run" the two big communication events this year. The presidents of the Ermis Awards 2014 and the Effie Hellas 2014 were announced by the President of the Union, Manolis Papapolyzos. Head of the Organizing Committee for the Ermis Awards 2014…
Lowe Athens created the new TV spot for the black lager, Fix Dark from Athenian Brewery. The protagonist , a black rooster, returns to seduce …. a stork. The ever-popular Fix Dark rooster alights on a high roof, disguised as a weather vane. The core message: Fix Dark is the "black surprise." Production by Magikon.
Lowe Athens branches out beyond traditional communication, and takes on the Greek coffee Bravo’s social media. Lowe Athens has created and curated the Bravo Facebook page of the famous coffee and the accompanying app. Harmonized with the overall strategy of Bravo, which rewards those who follow their own path, the app «Share Bravo» asks the…
Lowe Athens created the new TV spot on behalf of El-Ef, which is already on air. With an aesthetic style reminiscent of the famous movie series Star Wars, the spot highlights the social work of the brand, as well as the amount of each purchase which is donated to The Smile of the Child, who…
Lowe Athens designed and implemented the application:” Inspiring Combinations of Staff” for the new collection «Denim Inspirations Spring Summer 2014». The application is on the official Staff Jeans Facebook Page and invites users to create their own “Inspiring Combinations” and enter the draw to win one of ten Staff outfits on April 16.
Lowe Athens for Husqvarna, are «dressing» the colors of the company cars for Pantelis Papadopoulos AEBE, and the new television commercials for Husqvarna’s new hedge trimmer, 128R are now on the air.
The preparation for this year's edition of the Effie Hellas 2014 has already started thanks to the organizing committee, chaired by James Nass, CEO of Lowe Athens. The ceremony will take place Thursday, July 17. According to James Nass, «the work of people in marketing and communications in today's Greece is undertaken under some of…
"All around us there are many people who deserve a« Bravo »– simple, everyday people who dare to be true to themselves. These people get a «Bravo» in ads prepared by Lowe Athens for Bravo Greek coffee . In the first video, which is currently on air, we meet a young couple in Syros drinking…
Lowe Athens created new campaigns for Kerosun and Toyotomi which are currently on air. The two new commercials for Toyotomi take place in apublic market starring an itinerant seller of air conditioners and the tag line "Because you don’t buy an air conditioner everyday , Toyotomi Inverter». In addition, the three spots for Kerosun and…
Lowe Athens created the new advertising campaign for the KOTSOVOLOS chain’s winter sales, which is on air. The central message is "Sales! (YOU CAN–)Say that again.” KOTSOVOLOS Sales campaign "is a television comedy series in which, through the situations faced by the central characters, and the solutions offered by KOTSOVOLOS a whole story unfolds in…
