MullenLowe Athens creates 4 funny, fluffy and whimsical characters for My market and The “Carts of the Year”!
The now-classic ‘My market competition’ is back, spreading festive spirit, joy, and a dash of playful mischief in the campaign created by MullenLowe Athens.
Every year, My market launches its big holiday competition, giving customers the chance to win generous gift vouchers worth €3,000, enough to fill their shopping carts for an entire year.
This year, MullenLowe Athens crafted a campaign starring four wonderfully mischievous little creatures. With their adventurous and humorous personalities, they prepare the “Carts of the Year” for 26 lucky winners.
Under the cover of night, these four tiny heroes sneak into a My market store. They explore the aisles, cause a bit of harmless havoc, discover double-points products, climb shelves, open refrigerators, and zoom around having the time of their lives. Above all, they bring festive cheer and fun to everyone, while filling up the My market baskets.
The campaign is supported by in-store materials and will run digitally and on TV, throughout the duration of the competition.