MullenLowe Athens creates a corporate film showcasing the traceability process of My market’s locally sourced fresh fruits and vegetables.
For the past 13 years, My market has implemented a strict traceability system for the locally sourced fresh fruits and vegetables that reach its stores. The process is monitored every step of the way, from planting and cultivation to harvesting and transportation through its distribution network, always ensuring both quality and freshness.
Most importantly, customers can simply scan the QR code on a product label to access the entire journey of the product and learn every detail about its origin and handling.
To highlight this important certified journey ‘from farm to shelf’, MullenLowe Athens created a campaign that takes viewers directly into the producers’ fields and then brings them into the store, where we all choose our fresh produce. Along the way, consumers are given the opportunity to discover everything they want to know about the products that ultimately reach their tables.
The film was produced by BrightShoe and directed by Vasilis Katsoupis.
It will run across television and digital channels.